Affiliates
Echappe Equipment is an elite equipment rental source, and has been one of my original supporters from the beginning.
Founders Gabe Lloyd and David Wiswell started Echappe frustrated by the ability for the average rider to be able to compete on top of the line wheels. They have now created a place where literally anyone can have the opportunity to ride any of the best wheels available, but for a mere fraction of the cost of purchasing them. They cater to all aspects of cycling from road and track to cyclocross and triathlons. They have a huge stock to call on, so virtually any wheel you want, they likely have. They also have the knowledge to help customers pick the very best choice for their usage, to guarantee a great experience.
Not only do they have a huge stock and the knowledge of what wheels perform best for certain events, but they’ve also created a virtually seamless process for the renter. Simply contact them and place your order; your order will be shipped direct to you; race them; either return them directly to your local Echappe rep, or use the enclosed return shipping label to send them back. It really is that easy to get yourself on a top of the line set of wheels for your next event without the cost of purchasing.
For 2010, they are expanding their business to also include Echappe Team Outfitters, a one stop source for teams looking to fulfill clothing, component, and wheel orders.
Echappe is currently moving their location from New York City to Philadelphia. They can be contacted at gabe@racewheelrental.com or 347.404.5315
* Echappe offers 10% discount to EC clients. Contact bill@ellistoncoaching.com for more info.
Van Dessel Sports is a New Jersey based, athlete owned and operated bike manufacturer. In an industry generally dominated by large companies, owner Edwin Bull has built a reputation as a solid player. He has collaborated with some of the US, and the worlds, best athletes in the design of several of his bikes and as a result, all his bikes are near the top of their respective categories. His Hellafaster won the 2008 Testrider.com Bike Of The Year Award, and the Gin and Trombones has seen rave reviews and is one the most sought after cyclocross bikes on the market.
Additionally, as they are a frame company, you have the luxury of creating the custom build of your choice. No more settling for what parts happen to come with a bike. You get to pick every single component to your size and spec and create your very own dream bike. And you get the peace of mind of being on one of the best bikes available for some of the best pricing in the industry.
Van Dessel has it’s headquarters in Mendham NJ where you can stop by and take a look at their full line of frames and bikes. They can be contacted at info@vandesselsports.com or 866.835.5454
* Van Dessel offers 15% discount to EC clients. Contact bill@ellistoncoaching.com for more info.
Revolution Wheelworks is a newer wheel company dedicated to bucking the trend of traditionally high priced wheels by offering all the same qualities and more, but at prices “for the people”.
Founders Jonathan and Andrew are staples of the Philadelphia cycling community. Their passion for the technical aspects of cycling, as well as their true love of all aspects of the sport, led them to create the best wheels they could, but at a price that was affordable. With Revolution Wheels, they have brought every element you would look for in wheels all to one place: light weight, aerodynamics, strength, stiffness, reliability, easy serviceability, and incredibly affordable prices are the standard on every set of wheels they offer. To further ensure the quality of their products, every set of wheels they produce are completely hand built.
Currently they offer several models of wheels, from racing to training, road to cross, aluminum to carbon, clincher to tubular. All wheels are hand built and come in at under 1550 grams. Additionally, they can custom build Power Tap wheels, laced to the Power Tap hub of your choice. And new for 2010 is a 50 mm carbon tubular track wheelset.
Revolution Wheelworks is located in the Philadelphia suburb of Wynnewood. They can be contacted at info@revolutionwheelworks.com or 610.203.4247
* Revolution Wheelworks offers 10% discount to EC clients. Contact bill@ellistoncoaching.com for more info.
Many of the best products in their classes’ are such because the people that are behind them are also the people that rely on them. ION Sports Nutrition products are no different; ION is a company created by athletes for athletes.
Based in Athens, GA, Ion is a newer company created and run by former professional cyclists. They understand that athletes have different nutritional needs than the average person and they’ve taken that knowledge and combined all natural ingredients to create two different drinks to fit the bill.
“Competition” is their endurance formula, designed for longer events. It combines tri-stage carbs, protein and a high electrolyte profile to help provide a steady flow of energy.
“Ignition” is designed for shorter, intense efforts. Also stocked with a complete electrolyte profile, it utilizes a dual phase carb blend, sugars and a small amount of caffeine to help you maximize the high output necessary over shorter intense events.
I have sampled both blends under a variety of training workouts and feel that they are both great offerings and will provide clients with the best possible fuels for their training and racing needs. Additionally, you get the peace of mind knowing their products are manufactured in a Current Good Manufacturing Processes (cGMP) facility.
Ion Sports Nutrition is located in Athens, GA. You can read more about their drinks at their website, or contact them at info@ionsportsnutrition.com or 866.579.5396
*Ion Sports Nutrition offers 10% discount to EC clients. Contact Bill@ellistoncoaching.com for more info.



